Overview
Milwaukee Canada was given the opportunity to have a 500 square foot presence in The Home Depot store. It was branded as Milwaukee Headquarters; a store within a store. With a total of 27 bays of retail space, I was tasked to create all branding, graphics and content for this unique space. The pilot store would be executed in February 2022 in Gloucester, Ottawa. After the success of the first grand opening of Gloucester, Milwaukee would then be given the opportunity to launch its Headquarters in 12 more locations across Canada.
Milwaukee Mega Month
Overview
Milwaukee MEGA Month is an annual event hosted at every Home Depot across Canada for the month of July across all 187 stores. Started in 2018, this event held demo's and in-store promotions unique only to The Home Depot. This event proved to drive a lot of traffic and about $35 Million of POS from this event alone for the Milwaukee brand.
I was in charge of branding the event, from its logo, merchandisers, endcaps, and all the way to the in-store flyers. The success of this event has only strengthened Home Depot's relationship with Milwaukee, allowing it to become an annual event for the brand. As of 2023, it has celebrated its 5th year at The Home Depot with no intention of stopping.
