Overview
With 182 Home Depots and 100s of other smaller retailers across Canada, the Milwaukee brand needed representation across all markets, sometimes requiring unique executions. I worked closely with various vendors that specialized in corrugate, plastic and metal to best showcase the brand in both graphics and in displays. Below is just a handful of samples.
M12™ Green 360° 3-Plane Laser Quarter Pallet
This unique quarter pallet was designed to introduce Milwaukee breaking into the laser level market. The challenge was creating a life-size laser dieline and aligning the images of the actual laser to fit the cutout.
Displayed in 182 The Home Depot stores across Canada.
M18 FUEL™ HP Endcap Display
Milwaukee was introducing its new High Performance line of tools. A total of 12 tools were making its debut with the new 9.0 battery. We created a 360 campaign promoting both online and in-store. This display was one the first bigger projects I took on, ranging from different forms of POP from an endcap display, aisle violators, standees, to wobblers. This was displayed for 4 months in all Home Depots in Canada.
Safety Solutions Half Pallet
A display featuring the company's initiative to promote safety solutions on the job-site, emphasizing the important of the health and protection to the end-user.